An Explanation of the Diffusion of Innovations and an Application using Spotify
In class today, we were taught about the Diffusion of Innovations (and Ideas). This is a visual and theoretical understanding and analysis of the way that innovations or ideas are used and shaped in everyday society across its timeline. The diffusion is shaped out to form a bell curve or power curve which is then split into four separate parts or quarters.
The first quarter introduces the Launch or Experimental phase where the pioneers and rich people who have access to this innovation are the ones who get to use it first and try it out before anyone else in the public even gets introduced to it. In the second quarter or Takeoff phase, the Early adopters are the next to use this product or innovation. These are typically younger people or people in fields of work that have a more applicable use for this innovation who are using this product. They are the second wave to try it and they are the thinkers who lead to making the product better in the future. The third quarter is the Saturation phase. In this phase, the late adopters, which are typically older people or ones who may not have had the right resources or been in the right socio-economic state, finally get their hands on the product. At this point, a large amount of the population has been introduced to and most likely owns this product. The final quarter is the Maturation phase, where the laggards are the last ones to actually use and own this innovation. These people typically include the really old or really poor, or even those who never really ever had a need for the product in the first place. This is the point where most, if not of all, of the population owns this product, and the innovation itself has hit a plateau point of full saturation in the market.
For my example, I am choosing the music and podcast streaming website and application "Spotify". This app has been a large part of my life in the relatively short time I have had with it and I feel like that is the same for many of my peers, however it wasn't always like that according to this article I found and did my research using.
The Launch phase came in and around the year 2006. "Spotify is founded as a peer-to-peer file service". This meant that Spotify was only available to a select number of people, thus known as the pioneers of this innovation. The Takeoff phase began in around 2008 where "The Stockholm company launches its Spotify service, offering listeners access to a vast library of recordings...". This is when the Early adopters hopped on board this new way of listening to music that acted as a platform to battle against the iTunes method that everyone was familiar with. By the mid to late 2010's (around 2014ish to 2017ish) we get to the Saturation phase of this innovation. Here is where the see the number of users of the app, even paid subscribers, skyrocket. It was during this time that Spotify became mainstream.
It was developing new ways to listen to music and it changed the music streaming game by striking major deals with record labels and everyone's favorite artists. It is currently now almost 2020, the start of a new decade, and i'm not so sure that Spotify is quite at its maturation state. Just this past year my parents started to learn how to use the app and there are many more people that the service can reach in the coming years of the new decade.
The first quarter introduces the Launch or Experimental phase where the pioneers and rich people who have access to this innovation are the ones who get to use it first and try it out before anyone else in the public even gets introduced to it. In the second quarter or Takeoff phase, the Early adopters are the next to use this product or innovation. These are typically younger people or people in fields of work that have a more applicable use for this innovation who are using this product. They are the second wave to try it and they are the thinkers who lead to making the product better in the future. The third quarter is the Saturation phase. In this phase, the late adopters, which are typically older people or ones who may not have had the right resources or been in the right socio-economic state, finally get their hands on the product. At this point, a large amount of the population has been introduced to and most likely owns this product. The final quarter is the Maturation phase, where the laggards are the last ones to actually use and own this innovation. These people typically include the really old or really poor, or even those who never really ever had a need for the product in the first place. This is the point where most, if not of all, of the population owns this product, and the innovation itself has hit a plateau point of full saturation in the market.
For my example, I am choosing the music and podcast streaming website and application "Spotify". This app has been a large part of my life in the relatively short time I have had with it and I feel like that is the same for many of my peers, however it wasn't always like that according to this article I found and did my research using.The Launch phase came in and around the year 2006. "Spotify is founded as a peer-to-peer file service". This meant that Spotify was only available to a select number of people, thus known as the pioneers of this innovation. The Takeoff phase began in around 2008 where "The Stockholm company launches its Spotify service, offering listeners access to a vast library of recordings...". This is when the Early adopters hopped on board this new way of listening to music that acted as a platform to battle against the iTunes method that everyone was familiar with. By the mid to late 2010's (around 2014ish to 2017ish) we get to the Saturation phase of this innovation. Here is where the see the number of users of the app, even paid subscribers, skyrocket. It was during this time that Spotify became mainstream.
It was developing new ways to listen to music and it changed the music streaming game by striking major deals with record labels and everyone's favorite artists. It is currently now almost 2020, the start of a new decade, and i'm not so sure that Spotify is quite at its maturation state. Just this past year my parents started to learn how to use the app and there are many more people that the service can reach in the coming years of the new decade.
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